The Forward
Lisa Colton plans to galvanize the Jewish community around climate change the same way she once sold Girl Scout cookies: with new ideas. As a scout, Colton purchased a box of each flavor cookie with her own money, cut the individual cookies into small pieces and offered them as samples. She sold more than 1,000 boxes.
Now at 47 years old, Colton, who lives in Seattle in Washington State, has applied her marketing smarts to causes she cares about. She spearheaded last year’s The Great Big Jewish Food Fest and the upcoming The Big Bold Jewish Climate Fest. The latter runs next Monday thru Friday to coincide with Tu B’Shvat, starting Sunday evening.